A GERMAN-EGYPTIAN COPYWRITER THAT ONCE WITNESSED A VERY ELABORATE SHITSTORM ON A PAID META AD. SINCE THEN, I HAVE BEEN ASKING MYSELF WHAT IS HAPPENING IN OUR BRAINS WHEN WE’RE CONFRONTED WITH CLIMATE MESSAGES. MY LEARNINGS IN CLIMATE PSYCHOLOGY, SYSTEMS THINKING AND FROM MY YEARS IN AD AGENCIES WENT INTO THIS PROGRAM.
